What if I told you that, with no prior experience whatsoever, you could build a bike? And not just any bike: one designed specifically to a.) endure a lifetime of daily city riding and b.) help you earn back the money you used to purchase its components.
No, this is not a daytime television ad. It’s what happens when the world’s largest home furnishings retailer pairs up with the global leader in bike sharing. And it’s beautiful.
Beginning on April 22, 2017, IKEA will kick off its SLADDA bike partnership with Spinlister at the former’s Portland, Oregon store. Neither the timing nor the location of the release should come as much of a surprise, as Earth Day is synonymous with green initiatives like cycling and Portland boasts the highest rate of bicycle commutes in the United States.
So what does this mean for you? Well, if you enjoy riding bikes, potentially a lot. Let’s break down the details.
- Between April 22 – July 22, Portland area IKEA FAMILY members can purchase the SLADDA bike for $349. That’s $50 below the standard IKEA FAMILY discount, and $150 below the full MSRP.
- IKEA SLADDA owners who list their SLADDA bikes on Spinlister will enjoy 0% listing fees until the full cost of the bike has been recovered in gross rental bookings.
- Between April 22 – July 22, IKEA FAMILY members who subscribe through spinlister.com/sladdafamily will enjoy a fee-free Spinlister experience.
As for the SLADDA itself, it’s never a bad sign when your first foray into bike building earns you the prestigious Red Dot Design Award. Equipped with an aluminum frame, grease-free belt drive, and automatic 2-speed hub, there’s a lot to love here – and very little to maintain.
For urban riders looking to make the SLADDA part of their everyday life, an optional basket, pannier rack, and trailer help complete the package. It’s 15 kg/33 lb-weight means you probably won’t be winning any uphill races, but IKEA will be the first to tell you that the SLADDA isn’t built for speed. It’s built for dependability.
For Spinlister CEO Marcelo Loureiro, the partnership between his company and the Swedish furniture giant all boils down to mission. “Providing sustainable and affordable urban transportation is a core facet of the Spinlister platform,” he explains. “Partnering with IKEA offers us the opportunity to share that vision with more riders.”
If you find yourself in Portland over the next few months, why not request a rental and give it a try for yourself? You might just discover the city bike your home has been missing.